User perceived web quality of service and network on e-services.

Abstract

Fulfilling e-services effectively entails a sufficient service set-up which delivers a solid base for dependable services. A key part of this service set-up is the transport which e.g. launches the Internet. This transport structure is responsible for delivering a reliable end to end transport service with diverse service levels which is a prerequisite for any e-service put up on top of it.The dynamic change and enhancement of information communication technologies (ICTs) have significantly modernized the way organizations do their businesses nowadays. More businesses are coupling the use of website as a tool to gain competitive niche in marketing their services and product. In that respect, Quality of service and e-service quality is becoming more precarious for organization to maintain and draw customers in the digital era. Since any internet medium should incorporate quality of service, which embraces important e-Service adoption, the perseverance of this research was to investigate the magnitude to which web quality of service influence and perceive the adoption of e-commerce among the Kenyan online clients. Through this, the research attempted to establish the key quality factors in web context that influence user adoption of business to consumer e-commerce. The research further scrutinized the non-quality of service factor that significantly influence the adoption of Electronic Trade and Commerce apart from e-service quality factors. Through this, the most important teamsters and inhibitors to E-commerce adoption in Kenya were identified.