| dc.description.abstract | This Research project investigated the factors influencing the investors to invest in equities as opposed to Bonds in Banking industry in Kenya. Development of bonds market widens the financing options for firms and enables the government to shift its domestic debt to longer-term securities. However, development of bonds market requires that certain conditions be in place. These include a developed money market, wider participation and protection of investors, reduced information asymmetry and an efficient trading system. This would boost the market micro structure and facilitate development of the market | en_US |
