| dc.description.abstract | The 21st century has been influenced by a protraction of globalization whereby firms have been
obliged to make three strategic decisions- which target markets to enter, when to enter, and how
to enter those selected markets. With the shrinking of the domestic markets, the future of the firm
is on internationalization of their operations. This study sought to determine the effects of
internationalization on organizational performance of food and beverages manufacturing firms in
Kenya. Specifically, the effect of product-market internationalization, input-market
internationalization and human capital internationalization on organizational performance of
food and beverages manufacturing firms in Kenya were assessed. The study will focus on firms
operating in Nairobi since it is estimated the 80% of the manufacturing firms in Kenya operate in
Nairobi. The study used a questionnaire to collect primary data which were distributed to the
respondents and collected at a later date. The data was coded and analyzed with the help of SPSS
software version 24 and STATA 13. Descriptive statistics such as mean and standard deviation
were computed. To study the effects of the independent variables on the dependent variables, a
linear regression model was fitted. To enable this, the major assumptions of linear regression;
normality, multicollinearity, heteroscedasticity and autocorrelation were tested. The data was
found to have heteroscedasticity and autocorrelation. To resolve this, a linear model with robust
standard error was used. The study concluded that input market and human capital
internationalization have a significance positive effect on organizational performance of food
and beverages manufacturing firms in Kenya. The study was however inconclusive on the effect
of product-market internalization on organizational performances of food and beverages
manufacturing firms in Kenya. | en_US |
